Waterfall Estate setting standard for property development

This article first appeared on EPROP on April 11 2014 - Waterfall Estate setting standard for property development. View the original article.

Promoting a live, work and play environment that is ecologically sensitive while providing a superior, quality lifestyle.

Having released the last 300 available stands at Waterfall Estate last month, the incredible public interest and uptake received in just the last two weeks has yet again reiterated that the Estate is fast becoming the standard for property development and lifestyle Estate living in Gauteng.

Waterfall Estate can be found mid-way between Johannesburg and Pretoria on a 2200 hectare tract of land, triangulated between Woodmead, Kyalami and Midrand, formerly known as the farm, “Waterval”.

“We believe that Waterfall’s location is at the nexus of a growing residential and commercial node in Gauteng,” says CEO of Waterfall Management and Operating Company, Willie Vos. “The development is extraordinary in the sense that it is unaffected by the constraints of ‘older’ developments and existing infrastructure.”

“In fact, Waterfall Estate offers developers and planners the opportunity to create what will eventually become a new ‘green’ city, which has been developed from a completely clean slate, all in accordance with a contemporary urban design and approved planning principles – strongly promoting an integrated live/work/play environment, one that is ecologically sensitive and provides an exceptional quality of life.”

The farm emerges as the largest property development in South African history, combining between 6000 – 8000 residential units, which will ultimately house an estimated 35 000 – 40 000 people.

“Waterfall Estate is a massive undertaking and today includes 6 different residential Estates, all of which are aimed at meeting diverse lifestyle stages and requirements. These include the Equestrian Estate, Waterfall Country Estate, Waterfall Country Village, Waterfall View and our two mature living Estates – Waterfall Hills and Waterfall Valley,” adds Vos.

The purpose of the variety of Estates on offer, is to give consumers and property owners – no matter what stage of life they are in – the opportunity to experience the extraordinary benefits of Estate Living.

“For example, larger stands are available for the discerning buyer, as well as more compact housing structures that will appeal to young single professionals or young families. Of course, in our mature living Estates, we have created a range of amenities that make life safe and easy and endow enormous peace of mind.”

Throughout the six Estates, a host of amenities have also been developed, which include aspects like an equestrian arena and a boutique hotel that is the centrepiece of this sought-after development. Furthermore, developments like a crèche for young children is being built alongside the already established private school, Reddam House.

The Estate also offers a full Netcare Waterfall City Hospital, a variety of shopping facilities, restaurants and gym’s, to name but a few of the outstanding facilities that define Waterfall Estate,” adds Vos.

A further key attraction at Waterfall Estate is the current 17km’s of walking/jogging trails and mountain bike tracks that ribbon through the Estates’ 600 acres of indigenous green belt. “It’s no secret that the Highveld climate is one of the best in the world, and the intention here is to facilitate outdoor living.

The outcome is a superb quality of life that takes away concerns for safety and instead replaces it with a sense of well-being within naturally beautiful landscaped surroundings – all within the heart of Johannesburg,” says Vos.

However, at the heart of Waterfall Estate is Waterfall’s most exciting retail offering – the Mall of Africa – a 116 000 square meter shopping centre. The combination of its sheer scale – it is larger than Cape Town’s V&A Waterfront and will rival Sandton City in size and breadth – this landmark design is set to change the face of the Midrand area.

“Scheduled to open its doors in March 2016, Mall of Africa will create a destination that is defined by its exciting architecture and first class shopping experience for local shoppers and tourists alike – with broadband Wi-Fi coverage throughout, via a fibre optic cable,” says Vos.

“Of course the Estate will provide other convenience stores and retail shops, which will be easily accessible to all residential Estates and will house a Woolworths – among other popular retail stores.”

“Today, the average consumer is not only looking for a more convenient lifestyle, but security and peace of mind, especially when it comes to their homes and protecting their families. Waterfall Estate offers all this, on top of convenience.

It is truly a live, work and play environment – one that is attractive and that offers a diverse variety of South Africans with exactly what they want,” concludes Vos.